Increase Audience Trust as a Small Business or Entrepreneur: Top 3 Tips to Increase your Website's Credibility
Have you ever wondered what separates a credible, professional website from one that’s not? If your website lacks credibility, visitors will be hesitant to contact you or hand over their hard earned cash. Follow the tips below, and you’ll easily boost your web credibility and help increase the likelihood of converting customers. Here’s the 3-point guide to help you!
How to boost your website credibility to convert browsers into buyers
Credibility is so important in creating a trustworthy brand that people are not afraid to buy from.
You’ve all been on those dodgy websites where you are afraid to click on anything just in case an inappropriate pop-up jumps out. Not all websites are that obviously lacking in credibility, but making these few tweaks will make sure you look like the professional you are.
1 | GET YOUR OWN DOMAIN
Before people even consider clicking on your website, they check the domain as a quick indicator of credibility. They are looking for a professional business-person who they feel comfortable giving their hard-earned money to.
Sure, having yourbusiness.wordpress.com or yourbusiness. squarespace.com is cheap, but if cheap is not how you want your business to look - invest the small fee into your custom domain.
2 | CONSISTENT LAYOUT AND DESIGN
Once they land on your site, the first thing visitors notice is the design. Is it easy to read? Is there a simple colour scheme that works well? The last thing you want is a late 90s static design that shows you don’t take your online audience seriously.
Having a modern website that looks like you have invested time, money, and effort into will instantly make your visitors more comfortable and make them much more likely to buy from you.
3 | INVEST IN A QUALITY LOGO DESIGN
Like the website design itself - having a low-quality logo screams that you’ve got little time to invest in your business. Just remember that you get what you pay for - you probably don’t need a $20k standalone logo as a small business, but stay clear from Fiverr and DIY methods. Working with a reputable graphic designer that can visually represent your brand fully is your best bet.
4 | HAVE MULTIPLE POINTS OF CONTACT
So you’re prospect is ready to buy and wants to get in touch. They look in your navigation, your header, and your footer but can’t find how to reach you! Or perhaps they nd a phone number, but they prefer to email you at their own leisure. Making first contact as easy and pain-free will ensure you aren’t missing out on sales.
5 | BLOG BLOG BLOG
You’re a business owner. You’ve done the hard yards. You have a kick-ass product or service that you believe in. One of the best ways to show o your knowledge is by blogging consistently. Don’t give away everything and anything, but providing valuable content that is relevant to your audience
6 | SHOW THOSE SOCIAL MEDIA SKILLS
Social media can be so powerful for your business. You can show behind the scenes, connect with customers, and give easy-to- digest updates of your business. You don’t have to be on every single platform, but make sure there’s an easy way for your customers to check you out and follow you if they are interested.
7 | MAKE IT RESPONSIVE
It’s 2017 - did you know that 60% of ALL Internet access is mostly mobile? Responsive websites give a more user-friendly design, give more people better access to your content, and show up on higher rankings on Google.
What are your thoughts? What are some stand-out features of a website that make you hesitate to buy from there? Leave your comments below!